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Communication strategy
One line for everything we publish: who we talk to, what they should remember, and how we sound.
Audiences
| Audience | What they need from us |
|---|---|
| Owners | the certainty that their property is in good hands, and clear numbers |
| Tenants | fast answers, and one place to report and track a request |
| Partners | craftsmen, banks, authorities: clear orders and reliable payment |
Core messages
- Your property runs — without you having to run it.
- Everything is visible: every request, every invoice, every franc, at any time.
- Fast for routine, personal for exceptions.
Tone
Plain, friendly and precise. Short sentences, no jargon, no promises we cannot keep. We write in the language of the reader; the playbook itself is in English (UK).
Channels
| Channel | Its job |
|---|---|
| Website | who we are and what we offer; contact |
| Owner portal and reports | the owner's view of the property |
| Tenant interface | requests, documents, messages |
| everything that has no place in the interfaces |