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Communication

How Abitello speaks to the outside world: the strategy behind it, the words we use and how it looks.

Purpose

Communication covers everything addressed to an audience rather than to one named person: the website, documents and letters to owners and tenants, and any public presence. Talking to one owner or tenant is part of Customers and Operations.

• Communication strategy — what we say, to whom, and in what tone.
• Wording — the words we use, and the ones we avoid.
• Corporate design — name, logo, colours and fonts.